.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a label ambassador and also a financier in the firm, it provided ETRetail.Without revealing the particular amount of stake the cricketer has actually taken, the business stated it is a substantial and also key investment.This partnership intends to utilize KL's astounding popularity, specifically with young people as well as health and fitness enthusiasts, to increase Boldfit's dip untapped markets and also demographics around India.Sharing about the company's growth plans, Pallav Bihani, founder and chief executive officer of the business pointed out, "We are actually going all-in on growing our activewear and also footwear groups, which are actually set to redefine the health and fitness market. These portions are our potential development motors." Currently, fitness and also yoga accessories steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name accomplished a profits of Rs 73 crore. With important efforts as well as this partnership, the brand intends to reach out to an earnings of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore consumers yearly and strives to broaden this scope to 5 crore through this alliance. Also, it is actually enriching its own source establishment infrastructure to guarantee prompt shipping and consistent item availability.Looking ahead, the D2C start-up anticipates a spurt in on-line web traffic, social networks involvement, as well as much higher purchases throughout our crown jewel types.
Published On Aug 1, 2024 at 10:46 PM IST.
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